Curious to hear honest takes from other builders and marketers—are crypto press releases still worth doing in 2025?

We’ve been debating internally whether it makes sense to keep allocating budget to PRs. Between low media pickup, sketchy distribution services, and platforms that charge a fortune with vague promises, it’s hard to measure real ROI. Some folks say it helps with SEO and credibility, but others argue it’s all just temporary noise.

If you’ve launched a crypto product recently, did you include a press release in your marketing plan? What platform did you use—and did it actually bring value? Or are there better ways to get attention now (like influencer threads, podcasts, etc.)?

Genuinely asking before we burn another $1K on something that may not move the needle.